We usually think we act rationally. But is that really the case? Based on research in cognitive and social psychology, Daniel Kahneman reveals the secrets of how the human brain works, describes unconscious biases, the properties of intuitive and deliberate thinking, and the role of emotions in evaluative judgments. Without this knowledge, you risk making poor choices in stores, investing in unsuccessful projects, and generally making wrong decisions. «Thinking, Fast and Slow» will teach you how to effectively use the limited resource of attention, make decisions in uncertainty, and improve your own judgments. However, the book is not a dry manual on how to operate the brain. It is a psychological drama with two characters in your head — intuitive and deliberate thinking.
